About Sterling

Sterling’s director and principal consultant is Andrew Newman. Associate consultants provide specialist input and enable team assignments to be carried out.

Andrew Newman   MA, FRSA, FCMI, AIMC, AMCIPS

Having developed Sterling from its inception Andrew is both a businessman and a consultant. The breadth and depth of his experience, together with his analytical and interpersonal skills, enable him to rapidly make an effective contribution to clients’ pursuit of success.

  Andrew Newman Sterling Consultants


Andrew started his career in the engineering industry with the GKN Group where he gained experience in marketing, public relations, and sales. He moved into international marketing and sales with Wilmot Breeden, concentrating on components for the automotive industry. He then joined the weighing machine maker Salter, where he had executive appointments in marketing, sales, product development, business strategy, and new venture management

He became a business consultant with PA in Birmingham before founding Sterling in 1987. His assignments include work in business strategy development, business performance improvement, organisation planning, purchasing, sales, and marketing.

He has served as a founder director of Midlands Excellence, as Chairman of Governors of a maintained school for children with learning difficulties, and as a non-executive director of Worcestershire Acute Hospitals NHS Trust.

Andrew is director of Sterling Management Consultants Limited and a non-executive director of B E Wedge Holdings Limited

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Sterling Management Consultants based in Worcester West Midlands